Professional Journey

I began my career in apparel, driven by a passion for complex, thoughtful design. This passion led me to spend 13 years in the outdoor and activewear industry, where I excelled in launching high-performance products with advanced technologies and compelling narratives.

In 2019, I launched Kana, bringing my expertise in branding, product strategy, and marketing to the kitchenware industry. As Director of Brand, I champion values of quality, innovation, sustainability, and ethics while being deeply involved in affiliate partnerships, SEO, campaign management, PR, influencer strategies, and D2C principles. My expertise also extends to B2B and sales management, working closely with partners such as Williams Sonoma, Food52, Crate and Barrel and majors such as Costco and Target.

With a strong entrepreneurial mindset, I take a hands-on approach to operations, ensuring efficiency across branding, product development, and go-to-market strategies. I excel in managing budgets, optimizing workflows, and driving cross-functional collaboration to align marketing, sales, and product teams. My ability to blend creativity with data-driven execution allows me to streamline processes, enhance brand positioning, and scale business growth effectively.

My work has been published in Vogue, Bon Appétit, Forbes, Dwell, Design Milk, and more.

Looking forward to collaborating with you!