The Challenge of  Low Recurrence Product  Categories.
Marise Pérusse Marise Pérusse

The Challenge of Low Recurrence Product Categories.

In the dynamic world of commerce, specific product categories encounter a distinct challenge – low recurrence. These products, purchased infrequently by customers, present a significant obstacle for businesses striving for sustained growth. In this context, the imperative of ongoing audience acquisition becomes crucial for ensuring a stable revenue stream and cultivating long-term success.

Read More
Is Beautiful Branding Enough? The Crucial Role of Visibility.
Marise Pérusse Marise Pérusse

Is Beautiful Branding Enough? The Crucial Role of Visibility.

In the ever-evolving landscape of business, the importance of branding cannot be overstated. A visually appealing and cohesive brand identity undoubtedly sets the stage for success. However, is beautiful branding alone enough to guarantee success? The short answer is no. In today's competitive market, the true key to success lies in visibility.

Read More